Look who rolled back into town!
DNA’s Wheel Man made another appearance at the 2026 Danish Festival Parade, proudly representing Dicastal North America and joining our Greenville community for one of its favorite annual traditions.
Built from the product at the heart of what we do, Wheel Man is a fun reminder of the craftsmanship, hard work, and creativity of the people behind DNA. Over the years, he has become a familiar face or should we say familiar set of wheels—when it comes time to celebrate with our community.
This year, Wheel Man was once again dressed for the occasion and ready to roll through Greenville, showing off a little DNA pride along the parade route. While our wheels normally spend their lives traveling highways around the world, every once in a while, they get the opportunity to travel down the streets of our hometown in a much more memorable way!
For DNA, participating in the Danish Festival Parade is about more than being part of an event. Greenville is our home, and many of the people lining the parade route are our employees, their families, friends, neighbors, and community partners. Being able to celebrate alongside them is something we look forward to each year.
Thank you to everyone who helped bring Wheel Man back to life for another parade and to everyone who came out and cheered us on.
Until next year, Wheel Man! We have a feeling you’ll roll again.